Logo design, identity systems Unity School in New York City. After researching old school crossing signs in Great Britain, the symbol of "light" or "lamp" of knowledge shines above the letter "I" in Unity. The letters "N" and "Y" are in black to place emphasis on the school's location in New York City. The new identity received recognition from the American Graphic Designers Association.
Identity & Integrated Branding Programs, Square D Corporation. The objective of visually communicating a "new way of learning" creates the basis for the "rebus" in this series of employee course catalogs. The project later received recognition from Print's Design Annual.
Direct Mail, The School of the Art Institute of Chicago. Some people may enjoy the "coupon" which has strong associations with price and value. The exhibition was called "Cheap Art," and the final project received recognition from Print's Regional Design Annual.
Logo, Identity program for Burt's Bees. The proper utilization of the logo, with guidelines to internal and international markets was important to build global brand consistency for the Burt's Bees organization.
Identity systems, packaging and advertising for Iman Cosmetics. Brand identity, packaging and advertising programs for women of color. The products were leaders in using the latest technology for Iman Cosmetics. The tagline says it's "All you want, and All you need."
Logo, identity program for Ohio University College of Osteopathic Medicine. Program "Excel" was created because Ohio University College of Osteopathic Medicine was awarded "Center of Excellence" status. The new identity was applied to all university community touch-points, (Architecture, print, advertising and packaging) as well as the inaugural invitation displayed above.
Promotion brochure for Fisher Design: When a film is completed, it is known as being "in the can." That was the logic behind using a ticket, a brochure, (film strip format) a film can, and a collage, that were all combined to help clients in the film industry understand Fisher Design's capabilities. The promotional vehicle was awarded a gold medal from the Cincinnati Art Director's Club.
Brand Book Posters, 22" X 34", Burt's Bees Burt's Bees Brand Book launch was accompanied by promotional posters written in English, French, Spanish, and Italian to help employees understand the importance of following the brand guidelines, color palette usage, photography, and typography in all of the organization's corporate communications.
Poster Design, School for Creative & Performing Arts Black Box Theater. The reflective metallic silver ink letters form the title, "Dark of the Moon," and also creates a "half moon" gestalt in this poster for the School for Creative & Performing Arts.
Advertisement, Upscale Magazine The assignment for Upscale Magazine combines typography with a pictorial image. (The contemporary ballet dancer's legs forms the letter "V" in the word "Bravo.") The advertisement honors the commitment, dedication and contributions of Alvin Ailey to modern dance and the performing arts.
Corporate identity and packaging, Patti LaBelle "Girlfriend." Advertising for "Girlfriend" by Patti LaBelle was created for the vivacious, elegant, sophisticated, and versatile modern woman. The initial fragrance and body lotion product launch exceeded all marketing and sales expectations.
Logo, identity and packaging program, Gorant Chocolatier. "Gorant is a premium chocolate company, the new redesign, brand identity, and visual language, utilizes a clean modern contemporary aesthetic with "gold" accents to reinforce the "premium quality" of it's products.
Card Design, Ohio University College of Osteopathic Medicine Ohio University's colors just happen to be green and white. The center interlocking "O" is the logo for the Osteopathic School of Medicine, and the red and white "J" candy cane, was an added "found object" in this holiday card design, for the office of the dean (Barbara Ross Lee) at the Ohio University College of Osteopathic Medicine.
Handbook, Ohio University College of Osteopathic Medicine The "holistic" approach to osteopathic medicine is the logic behind the die-cut heart, eye, and the the hands, that were used as the "holding device" for the handbook inside. The project for the Ohio University College of Osteopathic Medicine received recognition from the Columbus Society of Communicating Arts (CSCA).
Corporate identity and packaging, Ashanti Natural The natural "bone" bottle cap of Ashanti "Natural" fragrance is the first visual cue in it's packaging. The product is part of the Flori Roberts brand, which was specifically formulated for women of color. After a successful debut, the Flori Roberts brand earned spots in Burdine's in Miami and Foley's in Houston.
Corporate identity & packaging programs, Campbell Soup Company Campbell's V8 works with on a platform of healthy vegetable nutrition, which is the basis of their "Drink Smarter" campaign. Retailers requested a total redesign of V8 Beverages identity and packaging programs. Bottle caps were color coded and segmented for visual cues, making it easier for consumers to find variety selection and identification. The new brand identity brings forward modernity and has "badge" appeal. Customers now understand that Campbell's V8 is no longer a "traditional" brand.
Logo, identity program and packaging redesign for American Greetings' Heirloom Ornaments Collection. Identity and brand redesign for Heirloom Ornaments collection increased overall sales by 35% within the first six months of the new product launch. Consumers stated that it was easier to navigate and find the products they were looking for.
Retail Fixture Design / Signage, American Greetings Project "Center Stage" was initially sent to over 750 Wal-Mart retail outlets. That number of course has exponentially expanded. The wooden fixture designed in conjunction with AGI, highlights shelf displays, and brightly colored signage & way-finding sections, to ensure easy navigation so people can enjoy the American Greetings brand experience.